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Greetings member,
In this issue we talk about trust and overcoming people's naturally cynical instincts:
- Why apathy is the single biggest community killer.
- Trust issues we've encountered with our own members.
- A sure-fire solution to overcome even the most cynical amongst us.
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WHY APATHY IS THE SINGLE BIGGEST COMMUNITY KILLER.
Ever heard the expression "No news is good news"? Ever attended an Annual General Meeting (AGM)?
If you have, can you guess what a news report and an AGM have in common? They both attract much bigger audiences when shrouded with controversy, dissatisfaction, or disaster.
The same is true for community organisations and websites.
When things are running smoothly, you don't hear much from members - a sure sign of apathy. The irony is that for communities to really thrive, there needs to be active involvement from a broad number of members.
Yet for many organisations, these community voices are only heard as a mark of mistrust or disguised as constructive criticism. The apathy only awakes from it's slumber when something out of the ordinary happens.
Community websites are notorious for these types of behaviours due to the distractive nature of the internet. It pulls you this way then that such is the rapidity of change online.
What we get out of community organisations is directly proportional to our level of contribution from within.
Utilise tools and resources, after all, they're there for your benefit, and provide positive feedback to your community if your experiences are good.
Don't spread your sense of community involvement too widely. Bookmark and focus on just a couple and avoid the apathy trap that comes from too much change.
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TRUST ISSUES WE'VE ENCOUNTERED WITH OUR OWN MEMBERS.
Trust us (pardon the pun) when we say there wouldn't be a business on earth, online or offline, that doesn't experience trust issues from time to time.
We're no exception to the rule. In fact, we're more critically aware of this factor than most. This is because our system relies heavily on trust and 2-way trust at that. This means providing safeguards that allow us to detect both abuses of trust by our members as well as ensuring that member's trust in our system is not misplaced.
We've detected, however, a few opportunistic members attempting to exploit the trust placed in them by the system. They achieve this by creating purchase intentions then not following through with their intended purchase after receiving a confirmed customer. That's pretty poor form in our book and creates problems for other members (possible exchange partners) and ourselves as it makes the system look fallible.
Perhaps those short sighted members would do well to realise that the only real way to succeed at internet marketing (or any other pursuit for that matter) is by establishing trust and credibility through honest endeavour.
We've also had a couple of members who have questioned our integrity, claiming that they never received commission from the merchant our system directed their reciprocal customer to. There are 2 safeguards we can think of that can verify our reciprocal customer claim.
First one is to check that the merchant link you supplied us with is in fact correct (and cannot be redirected through a different browser).
Secondly, that you have received commission from that merchant previously from using that exact same link. If not, then you may need to re-examine the issue of trust with that particular merchant.
Remember the old computer adage that garbage in equals garbage out.
Our system only verifies that the affiliate link you first entered is an actual link - not that it necessarily goes to the intended destination! (so please enter carefully)
Remember, also, that we don't control what merchants do at their end.
If you don't have 100% trust in your affiliated merchant, don't enter them in the system!
We only want our members to experience positive outcomes and if you follow the above suggestions, issues of trust (2-way) should be kept to a minimum.
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A SURE-FIRE SOLUTION TO OVERCOME EVEN THE MOST CYNICAL AMONGST US.
How does one turn even the most skeptical critic into an ardent fan or supporter? Can it even be done? The answer is a most unequivocal yes!
The solution lies not in defending oneself or the product or service being offered. Quite the opposite in fact! Conspire with them by enlisting their help in improving your offering and addressing their concerns.
Value their opinion highly and never dismiss their point of view no matter how much you disagree or how unfair it may seem. This is a perfect excuse to elicit their feedback and get them involved in a meaningful way.
Even by doing this you may still not entirely satisfy them but you will have gone a long way to establishing or restoring trust. If they don't exactly endorse your offering, you will almost certainly have averted any negative exposure through this personal engagement.
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Our Customer Focus Pledge:
SpinningTornado.com is a community website that provides unbiased services to affiliate marketers, merchants, MLM members and online shoppers. All members are free to purchase anywhere online and will never be encouraged to change their existing purchase habits. Customer Reciprocation is equally beneficial for all participants when facilitated through SpinningTornado. Member privacy is strictly adhered to, securely protected, and will never be sold, rented, or published. Members enjoy a spam free environment with no advertising or third party sales pitches.
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